How Preventing Unwelcome Germs Can Welcome Fans Back


On the present public health challenge…

While pathogens have always presented a danger to human health, the conversation around infection prevention, hygiene, and germs has never been more important in our lifetime than it is now. We are constantly reminded that we do not live in a sterile environment, and have been forced to acknowledge that previous public health measures were insufficient in preventing pathogen spread.

As new technologies and protocols are rolled out, we see the majority of the focus on hard surfaces as a vector of transmission. So too do we recognize humans as a vector for transmission, a recognition met with mask requirements and social distancing measures that grow harder to maintain.

How do we close this increasingly noticeable gap? How do we ensure we have a strong circle of protection?

Why soft surfaces?

While laundry processes are efficient and effective at removing germs during laundry, they do not adequately protect fabrics in circulation, nor address the risk of recontamination.

Consider that soft surfaces come into closest contact with humans and are therefore at highest risk of being contaminated (and recontaminated). Take, for example, an athlete with a mild cold who wipes their face with a towel and then drops it onto the carpet. That exchange passes germs not only onto the towel, but into the surrounding environment.

In infection prevention, the best approach is a layered approach. What if we provided, then, an essential antimicrobial layer onto soft surfaces?

In the context of sports and live entertainment…

As we plot our return to work, play, and spectating, sports executives seeking to welcome fans back into their venues are faced with the challenge of evaluating which of the plethora of infection control solutions are worthy of implementation, while balancing labor demands and cost considerations.

They’re also faced with a consumer who wants to know there are procedures in place that are not just as good as the cleaning solutions used in their own home, but better. While these executives are used to selling experiences, they now have to market cleanliness and hygiene tactics in a way that is informative and helpful, but keeps people focused on the entertainment.

The urgency in accomplishing this cannot be overstated. Beyond being a strong driver of revenue, fans are the core of this business.  The health risks now associated with in-person event attendance demand holistic changes to successfully bring fans back and return revenue through spectating opportunities.

The moment is ripe for a scalable solution, easily applied across all different operational aspects of sports business: front of house and back office, stadium and locker room. Something that can be seamlessly integrated, works in the background, and does not require the demands other measures do to maintain compliance. Something that can enhance hygiene for an entire facility, creating a safer environment for athletes, staff, and fans.

SilvaClean is that solution: an invisible technology that combats an invisible enemy, contributing to a layered approach to fighting pathogens, and having positive impacts that extend across a team, staff and community.